Case studies & growth playbooks

How we grow search-led businesses

Step-by-step playbooks for SEO, local SEO, AI-search visibility, e-commerce and web projects in the USA, Dubai/UAE, UK, Australia and Canada: the strategy, the deliverables and the KPIs we track.

Service
Market

Showing 6 of 6 playbooks

HealthcareUSA
Map pack & calls

KPIs we track

  • Map-pack rankings
  • Calls from Google
  • Booking requests
Local SEOSEO

How we grow a US dental clinic with Local SEO

Our approach to winning map-pack and 'near me' searches for a multi-location clinic: Google Business Profile, service and location pages, reviews and call tracking.

Read the playbook
Real EstateUAE
Search + AI answers

KPIs we track

  • Organic enquiries
  • AI answer mentions
  • Community-page rankings
SEOAEO / GEO

How we make a Dubai real estate brand visible on Google and in AI answers

Our approach to community and off-plan searches in Dubai, plus the entity and content work that helps ChatGPT, Gemini and Perplexity mention the brand.

Read the playbook
E-commerceUK
Speed + categories

KPIs we track

  • Organic revenue
  • Conversion rate
  • Core Web Vitals
E-commerceWeb DevelopmentSEO

How we rebuild and optimise a UK Shopify store for organic sales

Our approach to a faster Shopify theme, cleaner collections and category pages built to rank and convert, without losing existing rankings.

Read the playbook
SaaS & TechCanada
Cited by AI

KPIs we track

  • AI answer mentions
  • Demo requests
  • Featured snippets
AEO / GEOSEO

How we get a Canadian SaaS brand cited in AI answers

Our approach to AEO and GEO: prompt research, answer-first comparison content, entity clean-up and tracking mentions across ChatGPT, Gemini and Perplexity.

Read the playbook
LegalUSA
Technical recovery

KPIs we track

  • Indexed pages
  • Practice-area rankings
  • Consultation requests
SEO

How we fix technical SEO for a US law firm

Our approach to crawl and index problems after a redesign, stronger practice-area pages and white-hat authority building.

Read the playbook
How we measure progress

Numbers you can verify

Every KPI in a playbook is reported from a source you can check yourself.

Search Console & GA4

Rankings, clicks and conversions from your own accounts, so you can check every number.

Calls & forms

Call tracking and form submissions tied back to search.

AI prompt tests

A fixed set of prompts in ChatGPT, Gemini and Perplexity, logged every month.

Monthly report

A plain-English summary: what we did, what changed and what comes next.

Want a playbook for your business?

Start with a free 5-minute video audit. You'll see exactly what we would fix first, and how progress would be measured.