Playbook · E-commerceE-commerceWeb DevelopmentSEO

How we rebuild and optimise a UK Shopify store for organic sales

Our approach to a faster Shopify theme, cleaner collections and category pages built to rank and convert, without losing existing rankings.

Get my free audit WhatsApp us
IndustryE-commerce
MarketUnited Kingdom
ServicesE-commerce, Web Development, SEO
TimelineAbout 5 months
ReportingMonthly, plain English
Organic revenueTracked monthly
Conversion rateTracked monthly
Core Web VitalsTracked monthly
Category rankingsTracked monthly
01

The starting point

Growing stores often run on a slow theme, with duplicate collection and filter URLs and product pages that compete with their own categories.

02

Our strategy

  • Plan theme performance before design changes
  • Decide which collection and filter URLs should be indexed
  • Write category copy and internal links that match buyer searches
  • Map and test every redirect before launch
03

What we deliver

  • E-commerce SEO audit
  • Shopify theme rebuild or optimisation
  • Redirect map and launch checklist
  • Category content and product schema
  • Image and feed clean-up
  • Monthly plain-English report
About 5 months, in four phases
Month 1Audit & design
Month 2Rebuild
Month 3Launch & redirects
Months 4-5Category SEO
04

How we measure success

  • Organic revenueRevenue and transactions from organic search (GA4 / Shopify)
  • Conversion rateConversion rate on category and product pages
  • Core Web VitalsCore Web Vitals on mobile
  • Category rankingsRankings for priority category keywords
Timeline

How the project unfolds

  1. Month 1Audit & design
  2. Month 2Rebuild
  3. Month 3Launch & redirects
  4. Months 4-5Category SEO
  • White-hat only
  • Plain-English monthly reports
  • No long lock-in
  • Reply within 24 hours
More playbooks

Related playbooks

See all
HealthcareUSA
Map pack & calls

KPIs we track

  • Map-pack rankings
  • Calls from Google
  • Booking requests
Local SEOSEO

How we grow a US dental clinic with Local SEO

Our approach to winning map-pack and 'near me' searches for a multi-location clinic: Google Business Profile, service and location pages, reviews and call tracking.

Read the playbook
Real EstateUAE
Search + AI answers

KPIs we track

  • Organic enquiries
  • AI answer mentions
  • Community-page rankings
SEOAEO / GEO

How we make a Dubai real estate brand visible on Google and in AI answers

Our approach to community and off-plan searches in Dubai, plus the entity and content work that helps ChatGPT, Gemini and Perplexity mention the brand.

Read the playbook

Want this for your business? Start with a free audit.

Send your website and get a personal 5-minute video audit from our team: what's working, what's broken and what to fix first. No obligation.

Get my free audit WhatsApp us