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SEO Basics
Web Development
Landing pages with one job: conversions
Focused, fast pages for ads, offers and campaigns, with one clear message, one primary action and nothing that distracts from it.
Overview
Why Landing Page Design matters
Sending paid traffic to a general homepage wastes budget. A landing page matches the promise of the ad, answers the main objections and makes the next step obvious, whether that's a call, a WhatsApp message or a form.
Pages are hand-built or built on your existing platform, load quickly on mobile networks and are set up with tracking so you know what's working.
Who it's for
Google Ads campaigns
Advertisers who need message match and better Quality Scores.
Meta and social ads
Campaigns targeting mobile users.
Lead magnets and offers
Audits, consultations, downloads and events.
Local services
Businesses that want calls and WhatsApp enquiries.
What's included
Everything in Landing Page Design
Conversion copywriting
Headline, benefits, proof placeholders and objections handled.
Mobile-first design
Thumb-friendly CTAs and fast loading.
Click-to-call and WhatsApp
Direct contact options where they suit your audience.
Form setup
Short forms connected to email or your CRM.
Tracking
GA4 events and ad platform conversion tags.
A/B ready
Variants for headline and offer testing.
Process
How the work gets done
- 01
Brief
Offer, audience, ad copy and goal.
- 02
Wireframe
Structure and copy draft.
- 03
Build
Design, development and tracking.
- 04
Optimise
Review data and test variants.
Deliverables
What you receive
- Landing page copy
- Responsive page design and build
- Form and contact integrations
- Conversion tracking
- Speed optimisation
- Variant for testing (optional)
Start with a free 5-minute video audit
See exactly how Raj would approach Landing Page Design for your website before you commit to anything.
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Works well with
Website Development
Fast, mobile-first websites built with SEO and conversions in mind from day one.
Learn moreWordPress Development
Lightweight, editable WordPress sites without the plugin bloat.
Learn moreOn-Page SEO
Keyword mapping, titles, headings, copy and internal links for pages that should rank.
Learn moreSEO Audit
A deep review of your site's technical health, content and competitors, with a fix list.
Learn moreFurther reading
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FAQ
Landing Page Design: common questions
Should landing pages be indexed by Google?
Ad-specific pages are often set to noindex to avoid thin duplicate content. Pages designed for organic search should be indexable and more in-depth.
Can you build on my existing website?
Yes, on WordPress, Shopify or as a lightweight standalone page on a subdomain or subfolder.
How many fields should my form have?
As few as you need to qualify a lead. Every extra field adds friction.
Do you run the ads?
The focus is the page and tracking. Raj can coordinate with whoever manages your ad accounts.
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