Playbook · LegalSEO

How we fix technical SEO for a US law firm

Our approach to crawl and index problems after a redesign, stronger practice-area pages and white-hat authority building.

Get my free audit WhatsApp us
IndustryLegal
MarketUnited States
ServicesSEO
TimelineAbout 6 months
ReportingMonthly, plain English
Indexed pagesTracked monthly
Practice-area rankingsTracked monthly
Consultation requestsTracked monthly
Organic trafficTracked monthly
01

The starting point

Law firms often lose visibility after a redesign: broken redirects, pages left out of the index and practice-area pages that are too thin to compete.

02

Our strategy

  • Run a full crawl and index audit
  • Fix redirects, canonicals and internal links
  • Rewrite practice-area pages for intent and E-E-A-T
  • Build authority with relevant legal and local links
03

What we deliver

  • Technical SEO audit and issue log
  • Redirect and canonical fixes
  • Practice-area page rewrites
  • Attorney and firm schema
  • Link outreach plan
  • Monthly plain-English report
About 6 months, in four phases
Month 1Audit
Month 2Technical fixes
Months 3-4Content
Months 5-6Authority
04

How we measure success

  • Indexed pagesPages indexed vs. pages submitted in Search Console
  • Practice-area rankingsRankings for priority practice areas
  • Consultation requestsConsultation requests from organic search
  • Organic trafficOrganic sessions to practice-area pages
Timeline

How the project unfolds

  1. Month 1Audit
  2. Month 2Technical fixes
  3. Months 3-4Content
  4. Months 5-6Authority
  • White-hat only
  • Plain-English monthly reports
  • No long lock-in
  • Reply within 24 hours
More playbooks

Related playbooks

See all
HealthcareUSA
Map pack & calls

KPIs we track

  • Map-pack rankings
  • Calls from Google
  • Booking requests
Local SEOSEO

How we grow a US dental clinic with Local SEO

Our approach to winning map-pack and 'near me' searches for a multi-location clinic: Google Business Profile, service and location pages, reviews and call tracking.

Read the playbook
Real EstateUAE
Search + AI answers

KPIs we track

  • Organic enquiries
  • AI answer mentions
  • Community-page rankings
SEOAEO / GEO

How we make a Dubai real estate brand visible on Google and in AI answers

Our approach to community and off-plan searches in Dubai, plus the entity and content work that helps ChatGPT, Gemini and Perplexity mention the brand.

Read the playbook
E-commerceUK
Speed + categories

KPIs we track

  • Organic revenue
  • Conversion rate
  • Core Web Vitals
E-commerceWeb DevelopmentSEO

How we rebuild and optimise a UK Shopify store for organic sales

Our approach to a faster Shopify theme, cleaner collections and category pages built to rank and convert, without losing existing rankings.

Read the playbook

Want this for your business? Start with a free audit.

Send your website and get a personal 5-minute video audit from our team: what's working, what's broken and what to fix first. No obligation.

Get my free audit WhatsApp us