How a Website Redesign Can Kill (or Boost) Your Rankings
Redesigns are one of the most common causes of sudden traffic loss, and one of the best opportunities for growth. Here's how to make sure yours is the second kind.
Web Development
Web Development
Shopify stores built for search and sales
Launch or rebuild your Shopify store with clean templates, fast pages and the SEO groundwork done, so products are easy to find on Google and easy to buy.
Overview
Why Shopify Development matters
Shopify handles hosting, checkout and security well. Where stores struggle is with too many apps slowing pages, thin collection pages and duplicate URLs from variants and tags.
Builds use a modern theme as a base, customised for your brand, with collection and product templates designed to carry useful content and structured data.
Who it's for
New stores
Brands launching their first Shopify store.
Growing stores
Shops that need better structure as the catalogue grows.
Migrations
Stores moving from WooCommerce or another platform.
Slow stores
Shops weighed down by apps and scripts.
What's included
Everything in Shopify Development
Theme setup and customisation
A fast, modern theme adapted to your brand.
Collection templates
Space for intros, FAQs and internal links.
Product templates
Clear specs, media and trust elements.
App audit
Removing or replacing apps that slow the store.
SEO setup
Titles, schema, redirects and canonical handling.
Analytics
GA4 and Search Console configured.
Process
How the work gets done
- 01
Discovery
Catalogue, brand and requirements.
- 02
Design
Home, collection and product templates.
- 03
Build
Theme work, products and SEO setup.
- 04
Launch
Testing, redirects and go-live.
Deliverables
What you receive
- Customised Shopify theme
- Collection and product templates
- Redirect map (for migrations)
- App and speed review
- SEO and schema setup
- Handover training
Start with a free 5-minute video audit
See exactly how Raj would approach Shopify Development for your website before you commit to anything.
Get my free audit WhatsApp RajRelated services
Works well with
E-commerce SEO
Category, product and technical SEO for Shopify, WooCommerce and custom stores.
Learn moreWebsite Development
Fast, mobile-first websites built with SEO and conversions in mind from day one.
Learn moreLanding Page Design
Focused, fast landing pages for ads, offers and lead generation.
Learn moreWebsite Redesign
Modernise your site and improve conversions without losing your rankings.
Learn moreFurther reading
All articles Related guides
Technical SEO
Technical SEO Audit: 15 Things to Check
Fifteen technical checks that uncover most of the issues holding websites back, with what to look for and how to fix each one.
FAQ
Shopify Development: common questions
Can you migrate my store to Shopify without losing rankings?
Migrations need careful URL mapping and 301 redirects. Done properly, rankings can be preserved; done carelessly, they drop.
Do I need lots of apps?
Usually fewer than you think. Each app can add scripts that slow the store. Many features are built into modern themes.
Can you change Shopify's URL structure?
Shopify's core URL patterns are fixed, but canonicals, internal linking and collection structure can be managed well within them.
Do you do Shopify SEO after launch?
Yes, through the e-commerce SEO service.
Ready to scale? Get your free growth audit.
Send your website and get a personal 5-minute video audit from Raj: what's working, what's broken and what to fix first. No obligation.