Playbook · Real EstateSEOAEO / GEO

How we make a Dubai real estate brand visible on Google and in AI answers

Our approach to community and off-plan searches in Dubai, plus the entity and content work that helps ChatGPT, Gemini and Perplexity mention the brand.

Get my free audit WhatsApp us
IndustryReal Estate
MarketUnited Arab Emirates
ServicesSEO, AEO / GEO
TimelineAbout 8 months
ReportingMonthly, plain English
Organic enquiriesTracked monthly
AI answer mentionsTracked monthly
Community-page rankingsTracked monthly
Branded searchTracked monthly
01

The starting point

Property brands often have a strong offline reputation but little visibility for community, project and off-plan searches, and AI assistants rarely mention them when buyers ask for recommendations.

02

Our strategy

  • Build a community and area-guide hub around how buyers actually search
  • Write answer-first FAQs and comparisons that AI systems can quote
  • Make brand and entity details consistent across directories and profiles
  • Earn mentions on relevant third-party sites
03

What we deliver

  • Keyword and prompt research for Dubai property searches
  • Site structure and internal linking plan
  • Area guides and FAQ blocks with schema
  • Entity and listings clean-up
  • Monthly AI prompt testing log
  • Monthly plain-English report
About 8 months, in four phases
Month 1Audit & prompt baseline
Months 2-3Structure & schema
Months 4-6Guides & mentions
Months 7-8Scale & refine
04

How we measure success

  • Organic enquiriesQualified enquiries from organic search
  • AI answer mentionsHow often the brand is mentioned or cited for a fixed set of AI prompts
  • Community-page rankingsRankings for community and project pages
  • Branded searchGrowth in branded search demand
Timeline

How the project unfolds

  1. Month 1Audit & prompt baseline
  2. Months 2-3Structure & schema
  3. Months 4-6Guides & mentions
  4. Months 7-8Scale & refine
  • White-hat only
  • Plain-English monthly reports
  • No long lock-in
  • Reply within 24 hours
More playbooks

Related playbooks

See all
HealthcareUSA
Map pack & calls

KPIs we track

  • Map-pack rankings
  • Calls from Google
  • Booking requests
Local SEOSEO

How we grow a US dental clinic with Local SEO

Our approach to winning map-pack and 'near me' searches for a multi-location clinic: Google Business Profile, service and location pages, reviews and call tracking.

Read the playbook
E-commerceUK
Speed + categories

KPIs we track

  • Organic revenue
  • Conversion rate
  • Core Web Vitals
E-commerceWeb DevelopmentSEO

How we rebuild and optimise a UK Shopify store for organic sales

Our approach to a faster Shopify theme, cleaner collections and category pages built to rank and convert, without losing existing rankings.

Read the playbook
SaaS & TechCanada
Cited by AI

KPIs we track

  • AI answer mentions
  • Demo requests
  • Featured snippets
AEO / GEOSEO

How we get a Canadian SaaS brand cited in AI answers

Our approach to AEO and GEO: prompt research, answer-first comparison content, entity clean-up and tracking mentions across ChatGPT, Gemini and Perplexity.

Read the playbook

Want this for your business? Start with a free audit.

Send your website and get a personal 5-minute video audit from our team: what's working, what's broken and what to fix first. No obligation.

Get my free audit WhatsApp us