Technical SEO Audit: 15 Things to Check
Fifteen technical checks that uncover most of the issues holding websites back, with what to look for and how to fix each one.
Technical SEO
SEO
E-commerce SEO that makes products findable
Help shoppers find your categories and products on Google with clean architecture, optimised collections, rich product data and content that answers pre-purchase questions.
Overview
Why E-commerce SEO matters
Online stores have SEO challenges that brochure sites don't: thousands of similar URLs from filters and variants, thin manufacturer descriptions, out-of-stock products and platform-imposed URL structures. Handled badly, they waste crawl budget and dilute rankings.
The focus is usually on category and collection pages first, since they target the broader buying-intent searches, then on product pages, then on content that captures research-stage shoppers.
Who it's for
Shopify stores
Brands on Shopify that need to work within its URL and duplication constraints.
WooCommerce stores
WordPress-based shops that need speed and structure improvements.
Growing catalogues
Stores adding products faster than they can optimise them.
International stores
Shops selling to the USA, UAE, UK, Australia, Canada or multiple countries.
What's included
Everything in E-commerce SEO
Category optimisation
Unique intros, filters and internal links for collection pages.
Product page SEO
Titles, descriptions, images and FAQs that go beyond manufacturer copy.
Faceted navigation
Controlling filter and sort URLs so crawlers focus on pages that matter.
Product schema
Product, Offer and Review markup for rich results where eligible.
Technical health
Speed, duplicate variants, pagination and out-of-stock handling.
Buying-guide content
Comparison and how-to content that links into categories.
Process
How the work gets done
- 01
Store audit
Crawl, indexation and category/product review.
- 02
Prioritise
Pick the categories with the best demand and margin.
- 03
Optimise
Category, product and technical improvements.
- 04
Expand
Content and links to support priority categories.
Deliverables
What you receive
- Store SEO audit
- Category keyword map
- Optimised category and product templates
- Faceted navigation rules
- Product schema implementation
- Monthly performance report
Start with a free 5-minute video audit
See exactly how Raj would approach E-commerce SEO for your website before you commit to anything.
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Works well with
Shopify Development
Clean, fast Shopify stores set up for SEO and conversions.
Learn moreTechnical SEO
Crawling, indexing, Core Web Vitals, architecture and structured data, fixed properly.
Learn moreContent Marketing
Topic clusters, articles and service content that answer real buyer questions.
Learn moreSEO Services
The full programme: technical, on-page, local, links and content working together.
Learn moreFurther reading
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FAQ
E-commerce SEO: common questions
Should out-of-stock products be deleted?
Usually not if they'll come back; keep the page live and indicate availability. Permanently discontinued products can be redirected to the closest relevant product or category.
Is Shopify bad for SEO?
No. It has some fixed structures, but stores rank very well on Shopify when collections, content and apps are managed carefully.
Can I use the manufacturer's product descriptions?
You can, but many other stores use the same text. Adding your own detail, specs, use cases and FAQs gives Google and shoppers a reason to choose your page.
Do you also handle Google Shopping feeds?
The focus is organic search. Product data and schema improvements often help feeds too, and Raj can advise on feed hygiene.
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