More buyers now ask an AI assistant instead of scrolling results. AEO and GEO help those systems find, understand, trust and cite your business, built on top of solid SEO.
Search has split. Some people still click through classic results; others read an AI Overview, ask ChatGPT for a recommendation or get a voice answer. In those formats there's no page two: you're either mentioned or you're not.
AEO (answer engine optimisation) structures your content so it can be lifted as a direct answer. GEO (generative engine optimisation) works on the wider signals AI models use to decide which brands to mention and which sources to cite. Both depend on strong SEO underneath.
Who it's for
Firms whose buyers ask AI for recommendations and comparisons.
Products evaluated through 'best tool for…' style questions.
Brands whose knowledge should be the quoted source.
Businesses that need AI tools to associate them with a new country or city.
How major assistants currently describe your brand and competitors for key prompts.
Question-led structure, concise definitions and FAQ blocks. More on AEO.
Consistent facts about your business across your site and the web. More on GEO.
Organization, LocalBusiness, FAQ, Article and Service schema.
Making sure search and AI crawlers can reach the pages you want cited.
Tracking mentions, citations and AI referral traffic over time.
Test a prompt set across AI tools and record results.
SEO, schema, crawlability and entity consistency.
Answer-ready content and third-party mentions.
Re-test prompts and refine monthly.
See exactly how Raj would approach AEO & GEO for your website before you commit to anything.
Get my free audit WhatsApp RajStructure content to be chosen for featured snippets, voice answers and AI summaries.
Learn moreImprove how ChatGPT, Gemini, Perplexity and AI Overviews mention and cite your brand.
Learn moreTopic clusters, articles and service content that answer real buyer questions.
Learn moreThe full programme: technical, on-page, local, links and content working together.
Learn more
Generative engines now answer questions that used to send people to search results. Here's how they pick sources, and the practical steps that make your business easier to mention and cite.
Answer engines are changing how people get information, but they haven't replaced search. Here's what genuinely changes for your content and what still matters exactly as much as before.
AEO focuses on being selected as a direct answer: featured snippets, voice results and answer boxes. GEO focuses on how generative AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews mention and cite your brand. They overlap heavily.
No. Nobody controls AI outputs, and they vary between sessions. The work improves the signals these systems rely on, which raises your chances of being mentioned and cited.
Yes. AI search features frequently draw on pages that already rank and are well structured, so SEO is the foundation.
By re-running a fixed set of prompts over time, tracking brand mentions and citations, and watching referral traffic from AI tools in analytics.
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