How a Website Redesign Can Kill (or Boost) Your Rankings
Redesigns are one of the most common causes of sudden traffic loss, and one of the best opportunities for growth. Here's how to make sure yours is the second kind.
Web Development
Web Development
Websites built to rank and convert
WordPress, Shopify or custom-coded sites with clean structure, strong Core Web Vitals and SEO built in from the first line of code, so marketing starts from a solid foundation.
Overview
Why Website Development matters
Many SEO problems are created at build time: bloated themes, missing headings, slow images, no redirects from the old site. Building with search in mind avoids months of fixes later.
Every build is designed mobile-first, tested on real phone sizes, and launched with analytics, Search Console, sitemaps and structured data in place.
Who it's for
New businesses
Companies launching their first proper website.
Outgrown sites
Businesses whose current site is slow, dated or hard to update.
Online stores
Brands launching or rebuilding on Shopify or WooCommerce.
Campaigns
Teams that need fast landing pages for ads and launches.
What's included
Everything in Website Development
WordPress websites
Editable, lightweight business sites. More on WordPress.
Shopify stores
Clean, fast, SEO-ready stores. More on Shopify.
Landing pages
High-converting pages for ads and offers. More on landing pages.
Redesigns
Modernise without losing rankings. More on redesigns.
Speed and Core Web Vitals
Optimised images, fonts, scripts and hosting.
SEO-ready launch
Redirects, schema, sitemaps and tracking from day one.
Process
How the work gets done
- 01
Discovery
Goals, audience, pages and content plan.
- 02
Design
Wireframes and visual design for key templates.
- 03
Build
Development, content entry, SEO setup and testing.
- 04
Launch and support
Go-live checks, monitoring and handover.
Deliverables
What you receive
- Sitemap and page plan
- Responsive design for key templates
- Built and tested website
- On-page SEO and schema setup
- Analytics and Search Console
- Training and handover notes
Start with a free 5-minute video audit
See exactly how Raj would approach Website Development for your website before you commit to anything.
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Works well with
WordPress Development
Lightweight, editable WordPress sites without the plugin bloat.
Learn moreShopify Development
Clean, fast Shopify stores set up for SEO and conversions.
Learn moreLanding Page Design
Focused, fast landing pages for ads, offers and lead generation.
Learn moreWebsite Redesign
Modernise your site and improve conversions without losing your rankings.
Learn moreFurther reading
All articles Related guides
SEO Basics
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Can't find your website on Google? Work through these common causes, from simple indexing blocks to competition and authority, and the fix for each.
FAQ
Website Development: common questions
WordPress, Shopify or custom?
WordPress suits most service businesses that want to edit content easily. Shopify suits stores. Custom code suits speed-critical sites and landing pages. The recommendation depends on your goals and team.
How long does a website take?
A focused business site typically takes a few weeks depending on page count, content readiness and feedback rounds. You get a timeline after discovery.
Do you write the content?
Raj can write or edit copy with SEO in mind, or work with content you provide.
Will I be able to update the site myself?
Yes. WordPress and Shopify builds come with editable sections and a short training handover.
Ready to scale? Get your free growth audit.
Send your website and get a personal 5-minute video audit from Raj: what's working, what's broken and what to fix first. No obligation.