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How we build a lead-generating website for an Australian trades business

Our approach to a fast website with clear calls to action, service and suburb pages, quote forms and local SEO set up from launch day.

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IndustryHome Services
MarketAustralia
ServicesWeb Development, Local SEO
TimelineAbout 4 months
ReportingMonthly, plain English
Quote requestsTracked monthly
CallsTracked monthly
Page speedTracked monthly
Map viewsTracked monthly
01

The starting point

Trades businesses often have an outdated site with no clear call to action, no pages for the suburbs they serve and no tracking of quote requests.

02

Our strategy

  • Map pages by service and suburb before design
  • Design conversion-first layouts with click-to-call and short quote forms
  • Set up Google Business Profile and local citations
  • Track every call and form from day one
03

What we deliver

  • Sitemap and wireframes
  • WordPress website build
  • Service and suburb pages
  • Quote forms and call tracking
  • Google Business Profile set-up
  • Launch and handover guide
About 4 months, in four phases
Month 1Plan & wireframes
Month 2Design & build
Month 3Launch
Month 4Local SEO
04

How we measure success

  • Quote requestsQuote requests from the website
  • CallsCalls from the site and Google Business Profile
  • Page speedMobile page speed and Core Web Vitals
  • Map viewsViews and actions on Google Maps
Timeline

How the project unfolds

  1. Month 1Plan & wireframes
  2. Month 2Design & build
  3. Month 3Launch
  4. Month 4Local SEO
  • White-hat only
  • Plain-English monthly reports
  • No long lock-in
  • Reply within 24 hours
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