Playbook · HealthcareLocal SEOSEO

How we grow a US dental clinic with Local SEO

Our approach to winning map-pack and 'near me' searches for a multi-location clinic: Google Business Profile, service and location pages, reviews and call tracking.

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IndustryHealthcare
MarketUnited States
ServicesLocal SEO, SEO
TimelineAbout 6 months
ReportingMonthly, plain English

About this playbook: it describes how we approach this type of project, the deliverables and the KPIs we report on. It is methodology, not a report of results for a specific client. Last reviewed .

Map-pack rankingsTracked monthly
Calls from GoogleTracked monthly
Booking requestsTracked monthly
Organic trafficTracked monthly
01

The starting point

Clinics usually come to us with patchy map-pack visibility, thin service pages that don't match how patients search, inconsistent listings across directories and no reliable way to tell which calls came from Google.

02

Our strategy

  • Optimize each location's Google Business Profile: categories, services, photos and posts
  • Build one strong page per treatment and per location, matched to search intent
  • Clean up citations so name, address and phone match everywhere
  • Set up a steady, compliant review request process
03

What we deliver

  • Local SEO audit and keyword map
  • Google Business Profile optimization per location
  • Service and location pages with LocalBusiness schema
  • Citation clean-up and new listings
  • Call and form tracking in GA4
  • Monthly plain-English report
About 6 months, in four phases
Month 1Audit & tracking
Month 2Technical fixes & profiles
Months 3-4Service & location pages
Months 5-6Reviews, links & refinement
04

How we measure success

  • Map-pack rankingsPositions in the map pack for priority treatments, tracked per location
  • Calls from GoogleCalls and direction requests from Google Business Profile
  • Booking requestsBooking and contact form submissions from organic search
  • Organic trafficOrganic sessions to service and location pages
Timeline

How the project unfolds

  1. Month 1Audit & tracking
  2. Month 2Technical fixes & profiles
  3. Months 3-4Service & location pages
  4. Months 5-6Reviews, links & refinement
  • White-hat only
  • Plain-English monthly reports
  • No long lock-in
  • Reply within 24 hours
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